The focus of the Marketing programme is to produce graduates who are well versed in recognizing the essential role of marketing in the global space and are able to apply themselves to the challenges of value creation and the process of needs satisfaction. It is on this premise that the review of the marketing curriculum has become particularly important in order to reflect the dynamism of the business environment. As markets continue to evolve, the content and practice of marketing must also adapt to meet the demands of a changing world. The curriculum therefore provides for a four-year degree programme with a maximum credit load of 120 units, with admission based on the specified requirements. The philosophy of the undergraduate training in marketing is to provide students with quality education that develops the mind and imparts both theoretical and practical knowledge. It aims to build self-confidence, encourage an entrepreneurial spirit, and promote innovation and self-reliance in the field of marketing. The training is rooted in an interactive pedagogical approach designed to produce graduates who can excel globally. The overall objective of the programme is to produce graduates of global relevance, equipped with the knowledge and skills required for effective decision-making in marketing goods and services. It also seeks to provide a broader understanding of marketing beyond the sale of goods and services, while developing the capacity for research and contribution to knowledge in the field. Furthermore, the programme is structured to develop leadership, entrepreneurship, and interpersonal skills, enabling graduates to be innovative, create employment opportunities, and contribute meaningfully to national development.